Is virtual staging about dropping furniture into photos and calling it a day? You’re about to find out…

As you might of guessed already, the answer is no! There’s a lot of design experience and nuanced decisions that go in to virtually staging a photo. Today we’ll discuss three of the most important ones.

Realism

For virtual staging to be effective photos should look like they have real furniture in them. Fake looking furniture can make a viewer focus more on the furniture than the home. Making a photo look realistic with virtual staging is no easy task.

We’ve spent the last 10 years perfecting our furniture database, lighting and shading algorithms, to create unmatched realism in our photos.

Do it yourself options or a quick Photoshop job just won’t cut it. For best results we use high end rendering software and skilled designers. Think of virtual staging as an art where each photo is a new canvas and has its own unique needs.

Interior Design

A trained interior designer can immediately tell if a photo was virtually staged by a professional or just a Photoshop ninja.

The average person may not be able to put their finger on it but subconsciously an unprofessional design will not appeal to them or show off the home in the best way.

Low quality virtual staging may leave you liable for misrepresenting a property when instructions and attention to detail are not followed.

Professional virtual stagers with interior design skills should be creating a room layout that looks warm, open and inviting.

They need to take into account any doors, windows, vents, outlets and location of other rooms. Some of those rooms may not be visible in the photo and they’ll have to use experience and context clues.

Working with a virtual staging team that natively speaks your language can also be very helpful here.

In cases where you need something changed or have special requests for your virtual stager, it can be very difficult to communicate with non-native speakers.

Many nuanced details can get lost in translation. We’ve had clients come to us after pulling their hair out trying to work with overseas companies.

High Quality Furniture Assets

Even the best designers can’t do much without great tools. Building out a furniture library with a wide variety of styles and high quality digital furniture is paramount.

You don’t want to get stuck with only one living room furniture option or cartoonish looking furniture.

We’ve also found that it greatly increases the success of a project by having all furniture available to see before a project starts.

This helps set expectations and lets a client or homeowner choose the direction they would like to go with a particular design. This saves everyone time and money.

When it comes to design services, you get what you pay for. A high quality company will save you time, money and frustration by providing virtually staged photos that are effective in showing off a home.

Ready to Try Virtual Staging?

Join us today! Our experienced design team will work with you throughout the whole process to ensure you get results. Our designers have decades of 3D realism experience and are skilled in creating designs that sell.

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